2023年12月3日发(作者：越野吉普车报价及图片)
三菱汽车品牌和历史Brand
and
History
of
Mitsubishi
Motors
三菱汽车品牌和历史Brand and History of Mitsubishi Motors
三菱汽车销售（中国）有限公司网络发展部培训组Proprietary & Confidential1三菱汽车品牌和历史培训课程板块Training contentsBrand
and
History
of
Mitsubishi
Motors
123什么是品牌和品牌价值？What is a brand and brand value?什么是三菱汽车品牌?What is the Mitsubishi Motors brand?三菱汽车未来的品牌战略和方向。Mitsubishi Motors future brand strategy and etary & Confidential2三菱汽车品牌和历史什么是品牌？What is a brand?Brand
and
History
of
Mitsubishi
Motors
品牌，就是一种承诺。A brand is a promise.一个强有力的品牌，总是传达着它不变的承诺。A strong brand is a promise always etary & Confidential3三菱汽车品牌和历史什么是品牌？What is a brand?全球化的品牌通过统一的信息与声音与它的承诺相联系。Strong global brands communicate this
promise with one message and one
and
History
of
Mitsubishi
Motors
Proprietary & Confidential4三菱汽车品牌和历史什么是品牌？What is a brand?Brand
and
History
of
Mitsubishi
Motors
无论在世界的哪个角落…Wherever they are in the world…Proprietary & Confidential5三菱汽车品牌和历史什么是品牌价值？What is a brand value?Brand
and
History
of
Mitsubishi
Motors
一个清晰持久的品牌承诺是品牌价值中重要的组成部分。A clear and consistent brand promise is an essential component of brand etary & Confidential6三菱汽车品牌和历史真品牌引领新的消费时代的来临Strong brandleading new consumption era
Brand
and
History
of
Mitsubishi
Motors
理解“品牌”让我们拥有更好的营销思维…Understanding “brand”will lead us to the better marketing…Proprietary & Confidential7三菱汽车品牌和历史购买过程和满意度Purchasing process and customers’satisfactionThree steps of satisfaction: Chinese customers现在:TodayBrand
and
History
of
Mitsubishi
Motors
购买需求的三个阶段: 中国消费者Invisible不可视3“情感”的满足Satisfaction with“emotional things”290年代“质”的满足Satisfaction with “quality”Visible可视160年代“量”的满足Satisfaction with “volume & quantity”Proprietary & Confidential8三菱汽车品牌和历史消费者购买决策因素—概况Customers’sales process -outline商品的购买利益Benefit of product purchaseBrand
and
History
of
Mitsubishi
Motors
使用性能机能Operation/performance related factors
精神因素Spiritual factors提供实用功能满足人生活流程上的需要Provide the practical functions to satisfy and needs in life展示品味与身份精神伴随，制造与唤起回忆Appeal the status with spiritual things and call the memories物质的有形内容Material with visible things精神的无形内容Spiritual and invisible things品质竞争Competition in qualityProprietary & Confidential品牌竞争Competition in brand9三菱汽车品牌和历史什么是品牌价值？What is a brand value?Brand
and
History
of
Mitsubishi
Motors
世界上的有名的品牌…您的印象和评估是怎么样？The famous brand in the world…what is your impression and evaluation?Proprietary & Confidential10三菱汽车品牌和历史What is a brand value?你更愿意购买…?什么是品牌价值？Which one do you like to purchase?Brand
and
History
of
Mitsubishi
Motors
使用性能机能/品质竞争？精神因素/品牌竞争？Operation/performance related factors/ Competition in quality?Spiritual factors/Competition in brand?Proprietary & Confidential11三菱汽车品牌和历史什么是品牌价值？What is a brand value?Which one do you like to purchase?Brand
and
History
of
Mitsubishi
Motors
你更愿意购买…?Proprietary & Confidential12三菱汽车品牌和历史什么是品牌价值？What is a brand value?Core and target of brand promotion –Promotion of dream
Brand
and
History
of
Mitsubishi
Motors
品牌营销的核心与终极目标-梦想营销群鸟A flock of bird演唱会粉丝Concert fans统一的梦想车队支持者Team supporters鱼丛A school of fishProprietary & Confidential13三菱汽车品牌和历史什么是品牌价值？What is a brand value?Core and target of brand promotion –Promotion of dream
Brand
and
History
of
Mitsubishi
Motors
品牌营销的核心与终极目标-梦想营销人类将进入一个以关注梦想，历险，精神及情感生活为特征的梦想社会。Human being are preparing to get into a society which bases on the features of
concerning to dream, adventures, inspiration, and emotional life.喜欢相同品牌的一类人往往有着相似的生活方式与梦想。People who favor same brand always hold similar dreams and way of life.品牌的诉求与一类人的梦想相吻合。Brand demands should match to the dream of certain types of people.营销的本质就是贩卖一种生活方式，就是为消费者造梦。The core essential factor of marketing is so-called “sellinga type of way of
life”and “creating a dreamfor potential uses”.品牌营销的核心与终极目标-梦想营销The core and the ultimate goal of branding -marketing for etary & Confidential14三菱汽车品牌和历史什么是品牌价值？What is a brand value?Brand
and
History
of
Mitsubishi
Motors
许多鲜明的事例来自汽车领域…A few examples from the automotive arena…Proprietary & Confidential15三菱汽车品牌和历史许多鲜明的事例来自汽车领域…A few examples from the automotive arena…Brand
and
History
of
Mitsubishi
Motors
Proprietary & Confidential16三菱汽车品牌和历史许多鲜明的事例来自汽车领域…A few examples from the automotive arena…Brand
and
History
of
Mitsubishi
Motors
Proprietary & Confidential17三菱汽车品牌和历史许多鲜明的事例来自汽车领域…A few examples from the automotive arena…Brand
and
History
of
Mitsubishi
Motors
典雅EleganceProprietary & Confidential18三菱汽车品牌和历史许多鲜明的事例来自汽车领域…A few examples from the automotive arena…Brand
and
History
of
Mitsubishi
Motors
活力DynamicProprietary & Confidential19三菱汽车品牌和历史许多鲜明的事例来自汽车领域…A few examples from the automotive arena…Brand
and
History
of
Mitsubishi
Motors
地位StatusProprietary & Confidential20三菱汽车品牌和历史许多鲜明的事例来自汽车领域…A few examples from the automotive arena…Brand
and
History
of
Mitsubishi
Motors
安全SafetyProprietary & Confidential21三菱汽车品牌和历史许多鲜明的事例来自汽车领域…A few examples from the automotive arena…Brand
and
History
of
Mitsubishi
Motors
传统TraditionProprietary & Confidential22三菱汽车品牌和历史许多鲜明的事例来自汽车领域…A few examples from the automotive arena…Brand
and
History
of
Mitsubishi
Motors
速度SpeedProprietary & Confidential23三菱汽车品牌和历史许多鲜明的事例来自汽车领域…A few examples from the automotive arena…Brand
and
History
of
Mitsubishi
Motors
美式梦想American DreamProprietary & Confidential24三菱汽车品牌和历史许多鲜明的事例来自汽车领域…A few examples from the automotive arena…Brand
and
History
of
Mitsubishi
Motors
技术TechnologyProprietary & Confidential25三菱汽车品牌和历史许多鲜明的事例来自汽车领域…A few examples from the automotive arena…Brand
and
History
of
Mitsubishi
Motors
动力PowerProprietary & Confidential26三菱汽车品牌和历史许多鲜明的事例来自汽车领域…A few examples from the automotive arena…Brand
and
History
of
Mitsubishi
Motors
超值ValueProprietary & Confidential27三菱汽车品牌和历史许多鲜明的事例来自汽车领域…A few examples from the automotive arena…Brand
and
History
of
Mitsubishi
Motors
完美PerfectionProprietary & Confidential28三菱汽车品牌和历史许多鲜明的事例来自汽车领域…A few examples from the automotive arena…Brand
and
History
of
Mitsubishi
Motors
表现PerformanceProprietary & Confidential29三菱汽车品牌和历史许多鲜明的事例来自汽车领域…A few examples from the automotive arena…Brand
and
History
of
Mitsubishi
Motors
激情PassionProprietary & Confidential30三菱汽车品牌和历史许多鲜明的事例来自汽车领域…A few examples from the automotive arena…Brand
and
History
of
Mitsubishi
Motors
独特UniqueProprietary & Confidential31三菱汽车品牌和历史许多鲜明的事例来自汽车领域…A few examples from the automotive arena…Brand
and
History
of
Mitsubishi
Motors
什么是三菱汽车品牌和品牌价值？Mitsubishi Motors brand and brand value?Proprietary & Confidential32三菱汽车品牌和历史培训课程板块Training contentsBrand
and
History
of
Mitsubishi
Motors
123什么是品牌和品牌价值？What is a brand and brand value?什么是三菱汽车品牌?What is the Mitsubishi Motors brand?三菱汽车未来的品牌战略和方向。Mitsubishi Motors future brand strategy and etary & Confidential33三菱汽车品牌和历史许多鲜明的事例来自汽车领域…A few examples from the automotive arena…Brand
and
History
of
Mitsubishi
Motors
三菱汽车品牌价值的核心是什么?Core value of Mitsubishi Motors’brand identity?三菱500型PAJERO（帕杰罗）赛车LANCER（蓝瑟）EX2000涡轮增压型赛车GALANT（戈蓝）GTOJEEP（吉普）LANCER（蓝瑟）1600GSR型赛车Proprietary & Confidential34三菱汽车品牌和历史三菱汽车品牌价值的核心是什么?Core value of Mitsubishi Motors’brand identity?Brand
and
History
of
Mitsubishi
Motors
三菱未来的品牌价值建立在…“未来的眼光协同过去与现在的元素。”Mitsubishi’s future brand value will be built by integrating the…“vision of the future with elements of the pastand the present”.
Proprietary & Confidential35三菱汽车品牌和历史三菱的历史History of MitsubishiBrand
and
History
of
Mitsubishi
Motors
三菱集团起源于1870年创建者岩崎弥太郎建立“九十九商会”开始了在海上的运输事业。之后，开始涉及煤矿，造船，金融，保险，仓库，贸易等事业。Mitsubishi group was originated from “TSUKUMO SHOKAI”, founded by YataroIwasaki in 1870’s, which originally started
shipping business. After that, the company started coal mine, ship building, finance, insurance, logistics, trading business etc…起源1870年Since year of 1870现在29个公司Current 29 companiesProprietary & Confidential36三菱汽车品牌和历史三菱的历史History of MitsubishiMitsubishi group companies…Brand
and
History
of
Mitsubishi
Motors
三菱集团公司…Proprietary & Confidential37三菱汽车品牌和历史三菱的历史History of MitsubishiBrand
and
History
of
Mitsubishi
Motors
The Past…过去…Proprietary & Confidential38三菱汽车品牌和历史三菱的起源Origin of MitsubishiOrigin of MitsubishilogoBrand
and
History
of
Mitsubishi
Motors
三菱标志的由来现在所被使用的三菱的标志是由岩崎家族的标志“三段菱”与土佐藩主山内家族的标志“三柏叶”的结合，逐渐演变而来。The current Mitsubishi logo being used is transitionally formed with combination of Iwasaki family \"三段菱\" logo and\"三柏叶“of Yamauchi familyof TOSA clan.岩崎家的家族纹章「三階菱」土佐藩山内家的家族纹章「三柏叶」三菱集团的三纲领Mitsubishi group the “SANKORYO”「所期奉公」所作的旨在贡献社会-> Corporate responsibility to society.「处事光明」坚持公平竞争-> Integrity and fairness.「立业贸易」用全球化的眼光-> International understanding through etary & Confidential39三菱汽车品牌和历史三菱的起源Origin of Mitsubishi1870年九十九商会三菱商会三菱汽船会社三菱合资会社三菱造船株式会社1921年Brand
and
History
of
Mitsubishi
Motors
1873年1875年1893年1917年三菱电机株式会社1934年三菱重工业株式会社1950年1952年西日本重工业株式会社三菱造船株式会社中日本重工业株式会社新三菱重工业株式会社东日本重工业株式会社三菱日本重工业株式会社1964年三菱重工业株式会社三社合并1970年三菱自动车工业株式会社Proprietary & Confidential40三菱汽车品牌和历史三菱的历史History of MitsubishiBrand
and
History
of
Mitsubishi
Motors
虽然汽车制造公司的范畴上，还很年轻…但是我们拥有非常悠久的历史，源于1870年…We are very youngas motor vehicle company, but have a very long historyoriginated from 1870’s …1870年1887年1917年1921年1934年1960年1970年2009年三菱集团的前身，九十九商会成立。TUSKOMO SHOKAI, the forerunner of Mitsubishi group companies, founded.造船业起始。Started shipbuilding business.汽车制造业起始以及三菱A型车诞生。Started motor vehicle production business and assembled Model A.飞机制造业起始。Started aircraft production business.日本首辆四驱车PX-33 装配完成。The first Japanese 4WD car in Japan, PX-33, assembled.首辆国民车“三菱500”下线。The first Japanese national car “MITSUBISHI 500”launched.三菱自动车工业株式会社开始业务。Started operation as Mitsubishi Motors Corporation.日本首辆被量产化的电动汽车将下线。The first mass-production electronic car will be etary & Confidential41三菱汽车品牌和历史三菱的历史History of MitsubishiBrand
and
History
of
Mitsubishi
Motors
三菱制造业的历史…Mitsubishi production history…Proprietary & Confidential42三菱汽车品牌和历史三菱的历史History of MitsubishiBrand
and
History
of
Mitsubishi
Motors
From Shipbuilding…从造船开始…Proprietary & Confidential43三菱汽车品牌和历史三菱的历史History of MitsubishiBrand
and
History
of
Mitsubishi
Motors
to Aeronautics…飞机制造业...Proprietary & Confidential44三菱汽车品牌和历史一些源于飞机制造的汽车品牌…Some automobile brands originated from aircraft…Brand
and
History
of
Mitsubishi
Motors
Svenska
Aeroplan
AB（瑞典航空公司）标志里的颜色-LOGO color蓝色-Blue: 蓝天-Blue Sky白色-White: 白云-CloudProprietary & Confidential45三菱汽车品牌和历史三菱的历史History of MitsubishiBrand
and
History
of
Mitsubishi
Motors
汽车工业…and Automobiles…Proprietary & Confidential46三菱汽车品牌和历史三菱汽车产品历史Mitsubishi product historyBrand
and
History
of
Mitsubishi
Motors
三菱500LANCER: 蓝瑟PAJERO: 帕杰罗DIAMANTE: 德姆特LANCER EOVLIUTION:蓝瑟翼豪陆神COLT600: 酷特DELICA: 得利卡CHARIOT3000GTECLIPSE: 伊柯丽斯Proprietary & Confidential47三菱汽车品牌和历史1917年日本首辆乘用车日本汽车工业的起点…Origin of motor vehicles industry 三菱A型Year of 1917: The initial passenger car of Japan Model A
Brand
and
History
of
Mitsubishi
Motors
Proprietary & Confidential48三菱汽车品牌和历史1934年日本首辆4WD车型三菱PX-33Year of 1934: The initial 4WD car of Japan PX-33Brand
and
History
of
Mitsubishi
Motors
拥有超过70年四驱技术的历史…Over 70 years of 4WD history…Proprietary & Confidential49三菱汽车品牌和历史1960年日本首辆国民车三菱500
Year of 1960: The initial national car of Japan Mitsubishi 500Brand
and
History
of
Mitsubishi
Motors
1960年即日本政府公布“国民收入倍增计划”之时，名古屋制造厂开始生产按当时日本通商产业省的国民用车方案开发的“三菱500”。In 1960, when the Japanese government announced “National income-doubled plan”, Nagoya plant started to assemble “Mitsubishi 500”in line
with the policy of The ministry of International Trade and IndustryProprietary & Confidential50三菱汽车品牌和历史独创性应对各方面的挑战…先锋精神…Ingenuity in the face of adversity…Brand
and
History
of
Mitsubishi
Motors
Pioneering spirit…革命性技术…Innovative technology…杰出的工程学…Engineering prowess…Proprietary & Confidential51三菱汽车品牌和历史独创性应对各方面的挑战…Ingenuity in the face of adversity…Brand
and
History
of
Mitsubishi
Motors
在全世界范围内率先使用的牵引控制与FF INVECSA/TWorld’s first traction controland FFINVECS A/T配备了涡轮增压发动机Full range turbo engine equippedPAJERO与CHARIOT产生了SUV与MPV的概念。SUV and MPV category created byPAJERO and CHARIOT革命性的无声传动轴与GDI引擎技术Revolutionary silent shaft and GDI engine technology活跃的footwork系统Active footwork systemProprietary & Confidential52三菱汽车品牌和历史传承: 先锋精神Our heritage : Pioneering spiritBrand
and
History
of
Mitsubishi
Motors
三菱的成功在于总是推出革新的产品。那是与庞大的竞争者竞争的唯一途径。Success of Mitsubishi was always with innovative products. That was the only way to compete with
bigger volume competitors.四轮越野车:
PAJERO (1982-)三排座椅乘用车:
CHARIOT (1983-)越野1-箱:
DELICA (1986-)带边门的短车身高空间四轮车:
RVR (1991-)日本中型轿车:
DIAMANTE (1990-)迷你Tall boy:
TOPPO (1990-)Proprietary & Confidential53三菱汽车品牌和历史传承: 运动精神Our heritage:Sporty spiritBrand
and
History
of
Mitsubishi
Motors
三菱一直被公认为运动的典范，这与品牌的运动历史有着强烈的关联。Mitsubishi has been always concerned as a mirror of sporty spirit, it’s strongly associates with the sporty history of the brand.
Starion (1982)Galant GTO
(1970)Galant FTO
(1971)Lancer Celeste (1975)Eclipse Spider (2006)1994-1995日本年度车3000GT (1990)Eclipse (1990)Eclipse (2005)Eclipse (2008)Eclipse (2000)FTO (1994)用汽车享受运动乐趣的精神：多年以来一直提供跑车款式Enjoyingthe fun of sporty spirit with motors: providing roadster stylesfor many etary & Confidential54三菱汽车品牌和历史传承: 4WD技术-不断的发展Our heritage:4WD technology -continuous developmentBrand
and
History
of
Mitsubishi
Motors
起源于PX-33和JEEP的三菱4WD技术，不断的发展，在如今的车型中被广泛运用The root of Mitsubishi 4WD technology dates back to its beginning. Genes of PX-33 and JEEP still run
in today’s products.即使是恶劣的路面，也能行驶自如的4WD车On badroad, vehicles with 4WD can run -33 (1932)JEEP (1955)PAJERO (1982)DELICA (1986)PAJERO(1999)平坦路面上，发挥性能的AWD車On flat road, the motors with 4WD play performance Wagon (1986)GALANTVR-4 (1987)3000GT (1990)LANCEREVOLUTION (1992)LANCEREVOLUTIONIX (2005)Proprietary & Confidential55三菱汽车品牌和历史传承历史: 运动精神Motor sport heritageBrand
and
History
of
Mitsubishi
Motors
通过长年的汽车运动来实现技术的开发Achieving the development of technologies through the long yearsof motor
EvolutionLancerWRCProprietary & Confidential56三菱汽车品牌和历史传承历史: 运动精神Motor sport heritageBrand
and
History
of
Mitsubishi
Motors
三菱500在1962年澳门赛车竞标赛上包揽了前4名Mitsubishi 500 1962 Macau GPCategory 1st–4thLancer 1600GSR从1973年始在南十字座拉力赛上连续获得4年团体第一Lancer 1600GSR 1973 Southern Cross RallyOverall 1st–4thGalant VR-4于1989年千湖拉力赛上获得总冠军Galant VR-4 1989 1000 Lakes RallyOverall 1stWorld Rally Championship34个总冠军34Overall Wins4 个驾驶荣誉头衔(1996-1998) 4Driver’s Title (1996-1998)1 个制造商荣誉头衔( 1998) 1 Manufacturer’s Title(1998)Lancer Evolution V于1998年WRC上获得驾驶及制造商冠军荣誉Lancer Evolution V 1998 WRCDriver’s & Manufacturer’s ChampionDakar Rally12个总冠军12 Overall Wins(2001年始7次蝉联冠军)(7 Consecutive Wins from 2001)
Proprietary & Confidential57三菱汽车品牌和历史传承: 先锋精神Our heritage : Pioneering spiritWe created new markets with pioneering sprit…19602000Brand
and
History
of
Mitsubishi
Motors
我们先锋精神来创造了新市场…19三菱重工汽车事业部MHI Automotive Division三菱汽车（1970年～）Chariot, 1983MMC（since 1970）MPV主要产品Mirage, 1978Mitsubishi 500, 1960Derica wagon, 1982RVR, 1991Stylish CompactPX33, 19361Box SUVPajero, 1982First national carRVMinica toppo, 1990First 4WDSUVModel A, 1917Galant Lambda, 1980Starion, 1982First passenger carUnique k-carHard TopProprietary & ConfidentialSpecialty Coupe58三菱汽车品牌和历史日本年度获奖车型1987-1988Japan Car of the year1990-19911994-19951996-1997Brand
and
History
of
Mitsubishi
Motors
GALANT戈蓝DIMANTE德姆特FTOGALANT戈蓝第一次采用16气门DOHC 6G63涡轮增压发动机(带中间冷却器的车型）。第一辆中上级别的带有FF,四轮驱动系统与V6发动机(2.0L, 2.5L, 3.0L)的轿车。采用2.0L V6发动机和1.8L直列4缸发动机。有A/T车采用了具manual 模式(三菱称之为运动模式)的INVECS-II。世界上第一次把汽油直喷发动机GDI搭载到量产车VR-G/Viento系(1.8L)和设定运动车型轿车VR-4。VR-4的搭载能迸发280PS马力，同时配备AYC,ASC等先进技术。The first gasoline direct
injection engine GDI in the
world equipped with VR-G/Vient(1.8L) and sporty
version sedan VR-4. VR-4 also
had 280PS HP and advanced
technologies like AYC, ASC firstly equipped16 valve
DOHC 6G63 turbo engine(with intercooler model).The firstly equipped FF, 4WDsystem with V6 engine (2.0L,
2.5L, 3.0L) ed 2.0L V6 engine and
1.8L 4 cylinder engine. Also,
manual mode INVECS-II
available for A/T model
(Mitsubishi sports mode)Proprietary & Confidential59三菱汽车品牌和历史产品介绍Introduction of our productBrand
and
History
of
Mitsubishi
Motors
酷特COLT【语言】英语Proprietary & Confidential【意义】小马、马仔60三菱汽车品牌和历史产品介绍Introduction of our productBrand
and
History
of
Mitsubishi
Motors
????以39万日元低价销售日本首次实施风洞试验的模型4轮独立悬挂方式1962年第9届澳门赛车锦标赛上包揽了前3名全长全宽全高轴距发动机形式发动机种类总排气量马力3,140mm1,390mm1,380mm2,065mmNE19A强制空冷式4行程发动机2汽缸OHV
493cc21ps61Proprietary & Confidential三菱汽车品牌和历史产品介绍Introduction of our productBrand
and
History
of
Mitsubishi
Motors
?方向盘式变速、长条座椅可乘坐5人?第九届日本全国汽车展上推出了大红色的敞篷车全长全宽全高轴距发动机形式发动机种类总排气量马力Proprietary & Confidential3,385mm1,410mm1,370mm2,065mmNE35A强制空冷式4行程发动机2汽缸OHV594cc25ps62三菱汽车品牌和历史产品介绍Introduction of our productBrand
and
History
of
Mitsubishi
Motors
?在1100的车身上搭载了1500cc发动机,配备前制动盘, 单人圆背折椅,直接变速,转速计等.?是三菱最初高性能运动型轿车全长全宽全高轴距发动机形式发动机种类总排气量马力3,910mm1,490mm1,395mm2,285mmKE45水冷式4行程发动机4汽缸OHV
1,498cc70psProprietary & Confidential63三菱汽车品牌和历史产品介绍Introduction of our productBrand
and
History
of
Mitsubishi
Motors
?采用健康环保的MIVEC发动机.?配备防紫外线隔热玻璃,空气清新过滤器?不仅采用了防撞击安全车身”RISE”,而且新开发的STRIGHT FRAME PLATFORM以及6个安全气囊都以良好的安全性能备受青睐。全长全宽全高轴距发动机形式发动机种类总排气量马力3,870mm1,680mm1,550mm2,550mm4G19 MIVEC4汽缸DOHC16阀门1,343cc90psProprietary & Confidential64三菱汽车品牌和历史产品介绍Introduction of our productBrand
and
History
of
Mitsubishi
Motors
蓝瑟LANCER【语言】英语Proprietary & Confidential【意义】枪骑兵65三菱汽车品牌和历史产品介绍Introduction of our productBrand
and
History
of
Mitsubishi
Motors
??配置了三菱独立设计的MCA系统防止燃料蒸发装置,漏气还原装置,折叠式方向盘四时通风系统,带有真空助利器的碟式刹车全长全宽全高轴距发动机形式发动机种类总排气量马力3,960mm1,525mm1,360mm2,340mm4G32水冷式4行程发动机直列4汽缸OHC1,597cc100psProprietary & Confidential66三菱汽车品牌和历史产品介绍Introduction of our productBrand
and
History
of
Mitsubishi
Motors
?低公害型发动机,倾斜手柄, 可折叠方向盘, 配有真空助力器的碟式刹车?0~400m只需16.4秒?1974年与1976年肯尼亚拉力赛中获得团体第一南十字座拉力赛中1973年始连续4年团体第一全长全宽全高轴距发动机形式发动机种类总排气量马力3,965mm1,525mm1,360mm2,340mm4G32水冷式4行程发动机4汽缸SOHC
1,597cc110ps67Proprietary & Confidential三菱汽车品牌和历史产品介绍Introduction of our productBrand
and
History
of
Mitsubishi
Motors
戈蓝GALANT【语言】法语Proprietary & Confidential【意义】勇敢的、华丽的68三菱汽车品牌和历史产品介绍Introduction of our productBrand
and
History
of
Mitsubishi
Motors
?最高时速达175km/h?首次出口北美?在1972年第7届南十字拉力赛中16L-GS获得团体第一,并在国内拉力赛中取得辉煌成绩全长全宽全高轴距发动机形式发动机种类总排气量马力4,080mm1,560mm1,370mm2,420mm4G31水冷式4行程发动机4汽缸SOHC1,499cc105ps69Proprietary & Confidential三菱汽车品牌和历史产品介绍Introduction of our productBrand
and
History
of
Mitsubishi
Motors
?80年代汽车设计的外观,具有出色静音性的ASTRON 80发动机出色的直行稳定性与弯道制动性能,高音质音响省燃油费型的半径14寸的钢制轮胎全长全宽全高轴距发动机形式发动机种类总排气量马力4,570mm1,680mm1,370mm2,530mmG63B4汽缸OHC
1,997cc110ps70??Proprietary & Confidential三菱汽车品牌和历史产品介绍Introduction of our productBrand
and
History
of
Mitsubishi
Motors
全长全宽全高轴距发动机形式4,530mm1,695mm1,430mm2,600mm4G63ECI-MULTI水冷式直列4汽缸DOHC1,997cc140ps?为想把生活中的一切变成现实的客户量身订做?圆滑雕刻的线条, 触手可及的操作系统,成熟的触感给司乘者带来无限满足感?该车是三菱首次获得日本年度汽车大奖的汽车发动机种类总排气量马力Proprietary & Confidential71三菱汽车品牌和历史产品介绍Introduction of our productBrand
and
History
of
Mitsubishi
Motors
得利卡DELICA【语言】英语【意义】Delivery Car，运送货物的车Proprietary & Confidential72三菱汽车品牌和历史产品介绍Introduction of our productBrand
and
History
of
Mitsubishi
Motors
全长全宽全高轴距发动机形式发动机种类总排气量马力Proprietary & Confidential4,460mm1,695mm1,975mm2,240mm4D56涡轮式直列4汽缸OHC
柴油机2,476cc85ps73三菱汽车品牌和历史产品介绍Introduction of our productBrand
and
History
of
Mitsubishi
Motors
全长全宽全高轴距发动机形式发动机种类总排气量马力Proprietary & Confidential4,685mm1,695mm2,060mm2,800mm6G72V型6汽缸OHC24阀门2,972cc185ps74三菱汽车品牌和历史产品介绍Introduction of our productBrand
and
History
of
Mitsubishi
Motors
帕杰罗PAJERO【语言】英语【意义】生活在阿根廷南部的一种山猫的名称Proprietary & Confidential75三菱汽车品牌和历史产品介绍Introduction of our productBrand
and
History
of
Mitsubishi
Motors
全长全宽全高轴距发动机形式发动机种类总排气量马力Proprietary & Confidential3,870mm1,680mm1,875mm2,350mmG63B4汽缸OHC1,997cc110ps76三菱汽车品牌和历史产品介绍Introduction of our productBrand
and
History
of
Mitsubishi
Motors
全长全宽全高轴距发动机形式发动机种类总排气量马力Proprietary & Confidential3,395mm1,475mm1,670mm2,280mm4A30中冷涡式4汽缸DOHC20阀门659cc64ps77三菱汽车品牌和历史产品介绍Introduction of our productBrand
and
History
of
Mitsubishi
Motors
全长全宽全高轴距发动机形式发动机种类总排气量马力Proprietary & Confidential4,735mm1,875mm1,855mm2,780mm6G74V型6汽缸DOHC3,496cc220ps78三菱汽车品牌和历史产品介绍Introduction of our productBrand
and
History
of
Mitsubishi
Motors
德姆特DIAMANTE全长全宽全高轴距发动机形式发动机种类总排气量马力4,740mm1,775mm1,400mm2,720mm6G72V型6汽缸DOHC2,972cc210ps【语言】西班牙语【意义】钻石。此种车型作为90年代三菱汽车的代表车型，因而用公司的标志命名。Proprietary & Confidential79三菱汽车品牌和历史产品介绍Introduction of our productBrand
and
History
of
Mitsubishi
Motors
3000GT全长全宽全高轴距发动机形式发动机种类总排气量马力4,555mm1,840mm1,285mm2,470mm6G72V型6汽缸DOHC24阀门2,972cc280ps【语言】意大利语【意义】Gran TurisumoOmorogata的缩写。英语为Grand Touring Caromoro-gated.此款车被公认为GT范畴内的一款车，名字包含着对体育的热情。Proprietary & Confidential80三菱汽车品牌和历史产品介绍Introduction of our productBrand
and
History
of
Mitsubishi
Motors
RVR【语言】英语【意义】Recreational Vehicle Runner。带有娱乐功能的座驾。Proprietary & Confidential81三菱汽车品牌和历史产品介绍Introduction of our productBrand
and
History
of
Mitsubishi
Motors
全长全宽全高轴距发动机形式发动机种类总排气量马力Proprietary & Confidential4,360mm1,695mm1,680mm2,520mm4G63水冷式DOHC16阀门1,997cc140ps82三菱汽车品牌和历史产品介绍Introduction of our productBrand
and
History
of
Mitsubishi
Motors
全长全宽全高轴距发动机形式发动机种类总排气量马力Proprietary & Confidential4,375mm1,740mm1,690mm2,520mm4G93直列4汽缸SOHC16阀门1,834cc120ps83三菱汽车品牌和历史产品介绍Introduction of our productBrand
and
History
of
Mitsubishi
Motors
CHARIOT全长全宽全高轴距发动机形式发动机种类总排气量马力4,515mm1,695mm1,595mm2,720mm4G63水冷式直列4汽缸SOHC1,997cc105ps【语言】法语【意义】古时希腊罗马作战时用的二轮马车。寓意如古代战士一般高傲，富有动力的男用私人车。Proprietary & Confidential84三菱汽车品牌和历史产品介绍Introduction of our productBrand
and
History
of
Mitsubishi
Motors
格蓝迪GRANDIS全长全宽全高轴距发动机形式发动机种类总排气量马力4,585mm1,775mm1,690mm2,780mm4G64(GDI)4汽缸DOHC16阀门2,350cc165ps【语言】法语，从Grandiose演变的造语Proprietary & Confidential【意义】雄大85三菱汽车品牌和历史培训课程板块Training contentsBrand
and
History
of
Mitsubishi
Motors
123什么是品牌和品牌价值？What is a brand and brand value?什么是三菱汽车品牌?What is the Mitsubishi Motors brand?三菱汽车未来的品牌战略和方向。Mitsubishi Motors future brand strategy and etary & Confidential86三菱汽车品牌和历史品牌因素Brand elementsBrand
and
History
of
Mitsubishi
Motors
颜色与标志创造了一种共生关系的核心品牌价值，形成理想的、可信赖的品牌表达形式。Colors and the logo will create a symbiotic relationship with the core
brand values to form the ideal, credible expression of the brand…Proprietary & Confidential87三菱汽车品牌和历史品牌因素Brand elementsBrand
and
History
of
Mitsubishi
Motors
三菱汽车是什么颜色?What is the color of Mitsubishi Motors?Proprietary & Confidential88三菱汽车品牌和历史品牌因素Brand elements三菱汽车是什么颜色？What is the color of Mitsubishi Motors?Brand
and
History
of
Mitsubishi
Motors
Proprietary & Confidential89三菱汽车品牌和历史品牌因素Brand elementsBrand
and
History
of
Mitsubishi
Motors
红色！It’s red!Proprietary & Confidential90三菱汽车品牌和历史品牌因素Brand elementsBrand
and
History
of
Mitsubishi
Motors
红色是集团的颜色也是全球联想起三菱的颜色。Redis the corporate color and is globally associated with etary & Confidential91三菱汽车品牌和历史品牌因素Brand elementsBrand
and
History
of
Mitsubishi
Motors
红色代表了…Redrepresents…SpeedLoveRomancePerformanceCarePassionActionProprietary & Confidential92速度爱浪漫表现关怀热情行动三菱汽车品牌和历史品牌因素Brand elementsBrand
and
History
of
Mitsubishi
Motors
红色也是代表激情的颜色!
Red
is the color of passion!
Proprietary & Confidential93三菱汽车品牌和历史品牌因素Brand elements三菱汽车还是什么?What else is MitsubishiMotors?Brand
and
History
of
Mitsubishi
Motors
Proprietary & Confidential94三菱汽车品牌和历史品牌因素Brand elementsBrand
and
History
of
Mitsubishi
Motors
银色!It’s silver!Proprietary & Confidential95三菱汽车品牌和历史品牌因素Brand elementsBrand
and
History
of
Mitsubishi
Motors
银色也是代表了高性能金属的颜色。Silver is the color of the finest performance etary & Confidential96三菱汽车品牌和历史品牌因素Brand elementsBrand
and
History
of
Mitsubishi
Motors
银色代表了…Silver represents…????????机械性技术性设计感强度工业的美感动力威望表现????????Mechanical
TechnologyDesignStrengthIndustrial beautyPowerPrestigePerformanceProprietary & Confidential97三菱汽车品牌和历史品牌因素Brand elementsBrand
and
History
of
Mitsubishi
Motors
最后一项元素…The final element is…Proprietary & Confidential98
更多推荐
历史,汽车品牌,发动机,汽车
发布评论