2024年1月23日发(作者：丰田vios威驰)
丰田汽车公司的 SWOT
分析
丰田汽车公司成立于 1937
年，并已被在汽车行业的许多优势行业领导者之一。
丰田公司下面有三个伞 ; 主要品牌丰田，雷克
他们生产的汽车和目标，
该过程可能
萨斯和接穗。 通过让这三个不同的品牌，它让该公司达到了车辆的选择，让顾客在全球许多行业。
如刘嘉玲 E 的欧洲部分（奄）具体，全球各个地区。
丰田历来也一直是在全面质量管理或全面质量管理领导者。
永远不会被宣布完美的，因而总是有改进的余地是由丰田公司推出的信念佐吉（金融时报）
。 这带来了日本字， Kaizen 意味着
丰田公司还推出
2003 年 9 月，
持续改进（金融时报） 。 通过持续改进 Kaizen 理论，日本在 1980 年赶上的（金融时报）美国汽车制造商。
了它的最新的混合动力汽车，丰田皮鲁斯在2003
为新的和改进皮鲁斯订单总值
年纽约车展，并创下了
2004
年的秋天，经销商（丰田） 。
17500 这是 5 倍以上那么公司目标 3000
（MSNBC
的）。 随着汽油和石油价格不断上升，这是
一个巨大的市场为丰田利用。
丰田也有一些公司，为在该行业的弱点描述的特征。
丰田的品牌不被看作是许多著名的（奄） 。 看来，另一个弱点是，它是在
这可能使一个红色的标志，以在全球各地的投资者，丰田汽车
销售前 5 名，但在派息或股票的表现（雅虎财经）不进前五名。
是不是经常支付股利或有效，
因为他们要他们对公司的股东。
在欧洲，雷克萨斯品牌销售
18206
辆，较去年 509720
宝马的。
其原因是缺乏理由的雷克萨斯品牌的柴油的
V - 8 发动机（彭博）。 在某些欧洲国家，如比利时与希腊，柴油弥补部分百分之
。
个拾音器通常售价超过
30,000
元（大新闻）。 如果丰田将决定进入重型卡车市场现在可以与建设，其中重型卡车使用的需要
市场的开放是一个伟大的机会，因为丰田，使他们能够把他们的汽车雷克萨斯豪华的阵容，面对的是欧洲的宝马和奔驰。
正在考虑引入美国市场（大新闻）一个结实三季度吨卡车的想法。
丰田
该模型将打击福特 F - 250
和重型雪佛兰
Silverado
和这两
由于节省了货币转换收购公司，丰田手头多余的钱用在
丰田在欧洲增加了一倍的市场份额在过去
R＆D 可能对他们的车辆或在其他几个领域改善对公司造成巨大的机遇。
年的（彭博）下降。
进口的增长在欧洲
4 年百分之 5.1 由于进口限制， 目前在 1990
与第二代混合动力汽车引入社会的努力，现在普瑞斯（商业周刊）
的机会。 随着日元的发展壮大， 并且在世界其他货币的变化，
。 该公司还正在推动在同日本日元（彭博）加强正确方向
经营利润下降， 在 4-6 月季度的百分之十五， 七十亿日元 （彭博）。
九十的税收补贴，消费者得到的宝马销售（彭博）
丰田汽车公司的的机会似乎是永无止境的。
今天，丰田已经通过了福特汽车公司，成为世界第二大汽车制造商在世界上仅落后
SUV 的美国市场，但他们也击中了市场生态疯狂
通用汽车（福布斯） 。 丰田还抓捕了它的产品线，以配合重新设计的客货车和
非常有利可图的，美国各地蓬勃发展。
丰田汽车公司的威胁是每天都发生。
丰田公司的一个主要威胁是现代汽车公司。
平均来说，在现代通常有 30
马力的车辆更
多，成本约 3000 元不到同等分割丰田汽车（奄） 。 在凌志豪华的阵容，但仍然节节败退宝马轿车和
SUV 的销售销售（商业
周刊）。 在汽车技术增加，今天是一个重要推动力量在汽车行业，如果丰田不能保持与其他竞争对手时，他们可能很快失去在
他们所处的在美国市场的最新趋势所涉部门的市场份额环保车辆，使用较少的天然气和更加电子功率（
丰田推出了普锐斯混合动力汽车，
但本田也正在出售一辆混合动力汽车现在和福特，
MSNBC
的）的使用。
都宣布了他们
通用和 DaimlerChrlsyer
（MSNBC 的）混合动力汽车即将推出的计划。
如果丰田公司能够获得其他大前三个版本的市场份额及其杂种，这不会成为
成为在汽车的领导者之一制造业（金融时报） 。
一个威胁不大，但如果皮鲁斯不适合在混合部门的消费者的需要，他们会快速切换，并尝试其他产品在市场上。
丰田汽车公司是一个横跨其组装厂之一贴满标语
; 尧 kangae
，尧支那（商业周刊） 。 这个口号翻译成 “好思想，就是 ”好产品，
并总结了所有关于什么是丰田作为一家公司（商业周刊）
。 有速度和灵活性的结合，是世界与他们有
30 个工厂，其中一些全球
能生产 2 在同一行（商业周刊）
8 个型号的类。
丰田也住在这转化成一词
Kaizen
持续改善（金融时报） 。 丰田推出全面质量
管理和 Kaizen 世界与爱德华兹德明帮助采取突击和质量，不断改善世界的焦点，而不是仅是底线，这一重点，有利于日本公司
丰田公司将在未来的盈利，因为他们现在需要继续混合部门时，在美国市场销售的重点。
应商大幅削减了一些步骤，它需要使汽车和汽车零件。 在过去的一年中，该公司
丰田公司还推出了它的联合方案的供
26
亿美元砍出了其 1130
亿美元的生产成本
没有任何裁员（商业周刊）工厂关闭。 他们也把一项计划，创建一个更灵活的制造系统的收尾。 在这个新的计划，植物印度尼西亚阿根廷将被设计为让更多的定制的汽车适合在本地市场的需求和丰田认为，他们的工厂在做这个的可以节省 1 亿美元，
通常需要建立一个新厂（业务周） 。 这些都是建议，即丰田汽车公司需要考虑，以保持他们的公司在全球范围内的正确的方向前进。
它的优点，丰田将通过成为该领域的领先企业混合动力汽车目前尚不清楚。 没有人知道如果 “绿色潮流 ”将成为未来大因素在一定的事实。 在美国市场，似乎有在排队销售汽车的混合动力汽车将是丰田在未来的良好规划。 对生产定制的汽车，在一定的市场优势是一个很好的计划，以保持对在同一地理区域的竞争对手的竞争优势。
在混合动力汽车市场将在丰田面前的皮鲁斯更好的技术能够提高在美国市场的失败和别人开始把该公司的利润。 如果发生这种情况，丰田可能与该研发和广告中的全部巨大的失败，他们已经成为他们新的混合动力汽车投入。 丰田汽车还拥有自己的客户提供了一个优势利用今天的行动全面质量管理模式。 如果其他行业也开始实施这一，丰田没有精益求精，这可能证明成为公司的一个劣势。
Toyota Motor Corporation SWOT Analysis
The Toyota Motor Corporation was incorporated in 1937 and has many strengths being one of the industry
leaders in the automotive industry.
Toyota has three major brands underneath the company umbrella; T
oyota,
Lexus, and Scion.
By having these three distinct brands, it lets the company reach many sectors of the globe
They produce their vehicles and target specific global regions, such as the
Toyota has traditionally also been the leader in Total Quality
in a choice of vehicle for customers.
Carina E for the European segment (Amherst).
Management or TQM.
The belief that no process could ever be declared perfect, and that therefore there was
This brought about the
By using the Kaizen theory of
always room for improvement was introduced by Toyota Sakichi (Financial Times).
Japanese word, Kaizen meaning continuous improvement (Financial Times).
continuous improvement, Japan caught up the US auto makers during the 1980\'s (Financial Times).
has also introduced it\'s newest hybrid power car
Toyota
, Toyota Pirus, at the 2003 New York Auto Show and hit the
In September of 2003, orders for the new and improved Pirus totaled
With the price of gasoline and oil
dealerships in the fall of 2004 (T
oyota).
17,500 which is five times more then the company target of 3000 (MSNBC).
ever rising, this is a great market for Toyota to exploit.
Toyota does have some company traits that are portrayed as a weakness in the industry.
The brand Toyota is
not perceived as many to be prestigious (Amherst).
Another perceived weakness is that it is in the top five of
This may put up a red
sales but not in the top five in dividend payouts or stock performance (Yahoo Finance).
flag to investors around the globe that T
oyota is not paying dividends as frequent or as efficiently as they should
In Europe, the Lexus brand sold 18,206 vehicles last year compared with
In certain
to their shareholder of the company.
509,720 BMW\'s.
The reason for this is the Lexus brand lacks the diesel V-8 engine (Bloomberg).
European countries such as Belgium and Greece, diesels make up 90 percent of BMW sales in part to the
tax subsidies the consumer receives (Bloomberg).
The opportunities for the T
oyota Motor Company seem to be endless.
Today, T oyota has passed the Ford Motor
Company to become the world\'s second largest automaker in the world trailing only GM (Forbes).
Toyota has
also rounded out it\'s product line to suit the US market with the redesigned passenger trucks and SUV
, but they
,
have also hit the market hard with eco-crazed society with the introduction of the second generation hybrid car
the Prius (Business week).
strengthening
The company is also being pushed in the right direction for opportunity with the
With
the
yen gaining strength and
of the
Japanese Yen
(Bloomberg).
shifts in
other
world
currency, the operating profits dropped during the April-June quarter by fifteen percent or seventy billion yen
(Bloomberg).
Because of the saving the company acquired in currency shifts, Toyota has extra money on hand
to use possibly in R&D to improve on their vehicles or in several other areas causing great opportunities for the
company.
Toyota has doubled its market share in Europe in the past four years to 5.1 percent due to import
restrictions being dropped in the 1990\'s (Bloomberg).
great opportunity for T
The opening up of imports in the European market is a
oyota because that enables them to put their luxury line of automobiles Lexus, up against
the European BMW and Mercedes Benz.
pickup truck into the US Market (Big News).
Toyota is considering the idea of introducing a beefy three-quarter-ton
This model would combat the Ford F-250 and the heavy-duty
Chevy Silverado and these two pickups typically sell for more than $30,000 (Big News).
enter the heavy-duty
If Toyota will decide to
with construction,
where
the
use of
truck market
now it could
be
very
profitable
heavy-duty trucks are needed, booming all over the United States.
Threats to the Toyota Motor Company are an everyday occurrence.
Hyundai
vehicles,
(Amherst).
SUV
sales
motor
company.
around
On
average,
3000
dollars
Hyundai
A major threat to Toyota is the
more
horsepower
Toyota
usually
has
thirty
in their
vehicle
and
costs
less than
a comparably
segmented
In the luxury line of Lexus, they are still losing ground to BMW in sedan sales and in
(Business
week).
Technology
increases
in
cars
today is
a
major
driving
force
in
the
automobile industry, and if Toyota can\'t keep up with its other competitors, they could quickly lose
market share in sectors they are involved in. The latest trend in the US market is the eco-friendly
vehicle that uses less gas and even more use of electronic power (MSNBC).
the
Prius
hybrid
vehicle,
but
car
right
Toyota has introduced
now
and
Ford,
GM
and
Honda
also
is selling
a
hybrid
DaimlerChrlsyer have all announced plans for a soon release of their hybrid vehicles (MSNBC).
the Toyota Company
can gain market
If
share before
the other
big three
release their hybrid, this
won\'t become much of a threat, but if the Pirus does not fit consumer\'s needs in the hybrid sector,
they will quickly switch and try the other products on the market.
The T oyota Motor Company has a slogan that is plastered across one of its assembly plant; Yoi kangae, yoi
shina (Business week).
That slogan translates to \"Good thinking means good products\", and that sums up
There combination of speed and flexibility is world
what T oyota is all about as a company (Business week).
class with the 30 plants they have worldwide with some of them able to produce up to eight models of on the
same line (Business week).
Toyota also lives by the word Kaizen which translate into continuous improvement
(Financial Times).
Toyota introduced TQM and Kaizen to the world with the help of Edwards Demming to take
the world by surprise and focus on quality and improvement constantly instead of just the bottom line and this
focus has
helped the Japanese company to become one of the leaders in the
auto
manufacturing industry
(Financial Times).
Toyota, to be as profitable in the future as they are right now needs to keep their focus on the hybrid sector
when selling in the US market.
Toyota has also launched a joint program with it\'s suppliers to drastically cut the
Over the past year
, the company chopped out 2.6 billion
number of steps it needs to make cars and car parts.
dollars out of its 113 billion dollar manufacturing costs without any plant closure of layoffs (Business week).
They are also putting the finishing touches on a plan to create a more flexible manufacturing system.
In this
new plan, plants Indonesia to Argentina will be designed to make more customized cars that fit the demand in
the local markets and T
oyota believes that by doing this at their plants the can save 1 billion dollars normally
needed to build a new factory (Business week). These are the recommendations that the Toyota Motor Company needs to take into
consideration to keep their company moving in the right direction globally.
The advantage that T
oyota would have by being the leader in the hybrid car sector is unknown right now.
In the US market, it
Nobody knows for a certain fact if the \"green trend\" will be a large factor in the future.
appears that having a marketable hybrid car in their line up of automobiles will be a good plan for Toyota in the
future.
The advantage
of producing
automobiles customized
to a certain
market is
a good plan to
keep a
competitive advantage over the competitors in the same geographic region.
The hybrid car market could be a failure in the US market and others in better technology increases before
Toyota\'s Pirus begins to turn profits for the company. If this happens, T oyota could have a huge failure with all of the R&D and
advertisement they have put into their new hybrid vehicle. Toyota also has an advantage over their customers today using the
TQM model of operations. If the rest of the industry begins to implement this
also, and T oyota fails to keep improving, this could prove to become a disadvantage for the company.
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