本田汽车中国市场营销策略研究修改完

2024年3月10日发(作者：广州租车价格一览表)

本田汽车中国市场营销策略研

究(修改完)

本田汽车中国市场营销策略研究

摘 要

汽车营销直接关系到一个企业的未来发展，因此要在多样化的现代经济发

展中采取有效的营销方式是至关重要的，国内在相关的市场营销中进行了积极

的尝试，文章主要针对本田汽车在国内的市场营销进行分析，从市场发展的全

面性出发，制定有效的现代意义上的营销发展方式，这样才能实现汽车营销的

进一步提升。文章主要对本田汽车在中国市场的营销状况进行分析，明确了广

州本田在发展的过程中采取的营销策略，从市场发展的角度出发，对营销风险

进行研究，借助市场发展的有效性可以在多样化的现代经济发展中，创造一种

良好的市场开发管理方式，进一步实现国内汽车行业营销有效性的目的。

关键词：本田；市场营销；风险；对策

Abstract

Automobile marketing is directly related to the future development of an

enterprise. Therefore, in order to in the diversification of the modern economic

development to take effective way of marketing is one of the most important,

domestic in related to the marketing of positive attempt. This article mainly for

Honda in the domestic market marketing analysis, from the comprehensive

development of the market of formulate effective modern marketing

development way, so as to achieve further enhance the automobile marketing.

This article mainly of Honda cars in the Chinese market marketing situation

analysis, has been clear about the Guangzhou Honda has taken in the process of

development of marketing strategy, starting from the angle of the development of

the market, to the marketing risk research, with market development

effectiveness can be in a variety of modern economic development to create a

good market development and management mode, further to achieve the

purpose of domestic auto industry marketing effectiveness.