最新毕业--丰田卡罗拉营销策略汇编

2024年4月6日发(作者：上海通用五菱)

最新毕业论文--丰田卡罗拉营销策略汇编

黑龙江农业经济职业学院

毕业论文

丰田卡罗拉营销策略

姓 名： 郑新宇

指导教师： 王磊

专 业： 汽车技术服务与营销

班 级： 2011届4班

2015年11月5日

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最新毕业论文--丰田卡罗拉营销策略汇编

目 录

摘 要 ··································································································· 1

前 言 ··································································································· 2

1 卡罗拉市场调研 ·············································································· 3

1.1 优点 ·························································································· 3

1.2 缺点 ·························································································· 3

2 丰田卡罗拉营销策略 ····································································· 3

2.1 产品策略 ··················································································· 3

2.2 品牌策略 ··················································································· 4

2.3 市场策略 ··················································································· 5

3 丰田卡罗拉营销策略优势分析 ····················································· 5

3.1灵活应变打造标杆车型 ··························································· 5

3.2 产品升级 ··················································································· 6

3.3审时度势 ···················································································· 6

3.4 从“花冠”到“卡罗拉” ····················································· 6

3.5 五米印象 ··················································································· 7

3.6先进的动力表现 ······································································· 8

结 论 ··································································································· 9

参考文献 ····························································································· 10

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