corporate social responsibility

2024年3月7日发(作者：现在汽油多少钱一升)

Corporate social responsibility

I. The definition of corporate social responsibility

“Corporate social responsibility refers to the responsibility that a corporation has

for its stakeholders in its business operation” (Robin, 2005). The concept of corporate

social responsibility is based on the concept that business operation must be

correspondent to sustainable development concept. The enterprises should not only care

about their financial and operating status, but also they have to consider their influence

on the society and environment that they are in. The corporate responsibility of an

enterprises embodies in: a strong and large enterprises, all the business and management

comforting to laws and morality, the investment on community welfare, the social

charity and the protection to the environment.

II. The examples for corporate social responsibility in China

With the development of China’s economy, more and more enterprises start to take

the social responsibility positively. There are three examples as follows.

1. The corporate responsibility of BASF Corporation

As a German chemical industry corporation, BASF Corporation entered into

Chinese market in 1865. It has been doing a good job in taking corporate responsibility.

In environment, BASF Corporation emphasizes on responsibility and the analyses on

ecological benefit. It’s a campaign advocating improvement in environment protection,

security, health and so on in chemical industry. “In 1992, it has put forward the

conception of “responsible actions”” (Pavlos, 2009). In China, it has offer help to

university education and community development. In society, BASF Corporation are

willing to take the social responsibilities related to its business, including the

interactions with its employees, clients, suppliers and the local communities.

2. The corporate responsibility of Yili Dairy Corporation Group

As the biggest daily enterprises in China, Yili Dairy Corporation Group has been

taking its social responsibilities. It has help almost 5 000 000 milk farmers grow rich in

the past few years. It has funded 4 000 000 yuan to help those excellent students from

poor families in Huhehaote city in 2005. In 2006, the corporation set a youth center in

Mongolia to train young people and educate them to improve their ability to get rich in

rural areas in China. And in 2008, when Sichuan suffered the great earthquake, Yili

Dairy Corporation Group immediately went to disaster-stricken area to help and sent a

lot of aids to the area, providing milk for people who needed.

3. The corporate responsibility of Suning Appliance Group

Sunining Appliance Group is a large appliance enterprises in China. In 2000, it

funded 5 000 000 yuan as educational fund for building 2 to 3 Hope primary schools in

China. It also took 300 000 yuan to aid freshmen in Universities from poor families. In

2003, when SARS threatened China, the corporation took the lead to fight the disease.

It not only took all kinds of measures to prevent the disease, but also it donated 3 000

000 yuan to the government for fighting the disease. It also donated 10 000 to Chines

Red Cross. It made great contribution in China’s fighting SARS in 2003.

III. The influence of corporate social responsibility on business

1.

The influence of corporate social responsibility on economic efficiency of

enterprises

Firstly, a corporation taking corporate social responsibility is beneficial for its

financial performance. Taking corporate social responsibility can not only set a good

social image for the corporation, but also it is a pass for the corporation to enter into a

bigger market, such as the international market. Secondly, a corporation taking

corporation social responsibility can help reduce the cost of operation of the corporation.

For example, if a company can take the responsibility in environment protection and

improving the people’s life quality, it can avoid the accusation and punishment of the

public and the government, thus not being disturbed in production. “Sometimes it may

be awarded by the government and get benefits in policy” (Bala, 2009). In a short time,

expense means decrease in income, but in a long term, there will be tens even hundreds

of returns for the investment.

2.

The influence of corporate social responsibility on social benefits of enterprises

A corporation taking responsibility can gain good reputation in the society, which

is a kind of immaterial property for the corporation and can set a good image for the

corporation to attract more consumers and expand the market. Firstly, a corporation can

decrease the supervision and market barriers through taking corporation responsibility.

It has been proved that corporations can be given more freedom by the government

because of their taking social responsibilities. Secondly, a corporation taking

responsibility can add sense of identity form the society, thus decreasing or eliminating

public crisis of the enterprise and creating good conditions and opportunities for the

development of the corporation. Thirdly, a corporation taking corporate responsibility

can set a good image for the corporation and contribute to the development of the

corporation. There is no denying that the public usually hold special good impression

towards those corporations which positively take social responsibilities and make

contributions to the society.

3. The influence of corporate social responsibility on vitality of enterprises

The vitality of an enterprises refers to the ability that a corporation reaches its

profit goals and gains development in complicated market environment. The three

important elements for the vitality of enterprises are strain force, innovation and

competitive force in the open and complicated market environment. The internal

stakeholders are mainly employees and shareholders. “When dealing with the

relationship between its employees and shareholders, the manager of the corporation

has to economy principle and scientific principle, which can make the operating

activities of the corporation more efficient, save cost and increase profits for the

corporation” (Sandro, 2009). However, this is not enough. The corporation also has to

be responsible for its employees and shareholders. Apart from material satisfaction, the

mental and emotion satisfaction should also be given to the employees and shareholders.

In this way, the employees and shareholder will think they belong to the corporation

and try their best to ensure the development of the corporation. Therefore, the

corporation can develop steadily in a long time.

References:

[1] Robin A. Coulter,Linda L. Price,Lawrence Feick,Camelia Micu. The

evolution of consumer knowledge and sources of information: Hungary in transition[J].

Journal of the Academy of Marketing Science . 2005

[2] Pavlos A. Vlachos,Argiris Tsamakos,Adam P. Vrechopoulos,Panagiotis K.

Avramidis. Corporate social responsibility: attributions, loyalty, and the mediating

role of trust[J]. Journal of the Academy of Marketing Science . 2009

[3] Bala Ramasamy,Mathew Yeung. Chinese Consumers’ Perception of

Corporate Social Responsibility (CSR)[J]. Journal of Business Ethics . 2009

[4] Sandro Castaldo,Francesco Perrini,Nicola Misani,Antonio Tencati. The

Missing Link Between Corporate Social Responsibility and Consumer Trust: The Case

of Fair Trade Products[J]. Journal of Business Ethics . 2009